🔒 lv888 Privacy Policy

1. Who We Are

lv888 ("we", "us", "our") operates the online gaming and sports betting platform accessible at lv888.asia ("the Platform"). lv888 is the data controller responsible for the personal data you provide or that is collected through your use of the Platform.

lv888 operates under an international gaming authority licence and is subject to the data protection obligations imposed by that licence, alongside general internationally recognised principles of personal data protection. If you have questions about how lv888 handles your personal data, contact us at [email protected].

2. Personal Data We Collect

2.1 Registration Data

When you register an account with lv888, we collect the following information:

• Full legal name;
• Date of birth (for mandatory age verification — lv888 is a 21+ platform);
• Email address;
• Mobile telephone number;
• Residential address;
• Preferred currency (Malaysian Ringgit / MYR).

2.2 Identity Verification (KYC) Data

As part of our Know Your Customer obligations under our gaming licence, we may collect copies of government-issued identity documents (such as Malaysian MyKad or passport) and proof of address documents. Biometric verification data may be processed where required by our KYC provider to confirm document authenticity.

2.3 Financial Data

When you make deposits or request withdrawals, we collect payment method details including Touch n Go eWallet account identifiers, Boost account references, and bank account details (account name, bank name, and account number) for Maybank, CIMB, Public Bank, and other approved Malaysian banking providers. lv888 does not store full card numbers or payment credentials directly — these are handled by our PCI-DSS compliant payment partners.

2.4 Usage and Activity Data

We collect data about your activity on the Platform, including game participation history, bet amounts, session durations, win and loss records, promotional participation, and customer support interactions. This data is used for account management, fraud prevention, responsible gaming monitoring, and platform improvement.

2.5 Technical and Device Data

We automatically collect technical data when you access lv888, including IP address, device type and model, operating system and version, browser type, access timestamps, and referring URLs. This data is used for security monitoring, fraud detection, and Platform analytics.

3. How We Collect Your Data

lv888 collects your personal data through the following means:

• Directly from you: When you register an account, complete KYC verification, make deposits or withdrawals, contact customer support, opt into promotions, or update your account settings;
• Automatically: Through cookies, web beacons, and server log files when you access and navigate lv888.asia;
• Third-party verification providers: Identity verification services and fraud prevention databases used to confirm your identity and age during the KYC process;
• Payment providers: Transaction confirmation and payment status data from Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and other payment partners.

4. How lv888 Uses Your Personal Data

lv888 uses your personal data for the following purposes:

• To create, manage, verify, and operate your lv888 account;
• To process deposits, withdrawals, and financial transactions;
• To verify your identity and age as required by our gaming licence (mandatory 21+ verification);
• To detect, investigate, and prevent fraud, money laundering, and prohibited conduct;
• To administer promotions, bonuses, and loyalty programmes;
• To operate and monitor responsible gaming tools including deposit limits, loss caps, and self-exclusion;
• To provide customer support services;
• To send transactional communications (account confirmations, deposit/withdrawal notifications, security alerts);
• To send marketing communications, where you have given consent (opt-out available at any time);
• To improve the lv888 Platform, game offering, and user experience through analytics;
• To comply with our obligations under applicable gaming, financial, and data protection regulations.

5. Legal Basis for Processing

lv888 processes your personal data on the following legal grounds:

• Contractual necessity: Processing required to perform our contract with you — including account management, payment processing, game operation, and customer support;
• Legal obligation: Processing required to comply with our gaming licence obligations, including KYC/AML verification, age verification, and responsible gaming monitoring;
• Legitimate interests: Processing for fraud prevention, platform security, and analytics — where our interests do not override your rights;
• Consent: Processing for optional marketing communications — you may withdraw consent at any time via your account settings or by contacting [email protected].

6. Data Sharing & Disclosure

lv888 does not sell, rent, or trade your personal data. We share your data only in the following circumstances:

• Payment providers: Transaction data shared with Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and other approved payment partners strictly to process deposits and withdrawals;
• Identity verification providers: Name, date of birth, and document data shared with authorised KYC/AML service providers to fulfil our regulatory obligations;
• Game suppliers: Minimum necessary data shared with licensed game providers to facilitate game session delivery and RNG certification;
• Regulatory authorities: Data disclosed to our gaming regulator, financial intelligence units, or law enforcement agencies where required by law or regulatory obligation;
• Business transfers: In the event of a merger, acquisition, or sale of lv888's business, personal data may be transferred as part of that transaction, subject to equivalent privacy protections.

All third parties with whom lv888 shares personal data are required to maintain appropriate data security standards and to process data only for the specified purposes.

7. Data Retention

lv888 retains personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy and to comply with legal obligations. Specific retention periods include:

• Account registration and KYC data: retained for a minimum of five (5) years from account closure, as required by anti-money laundering regulations;
• Financial transaction records: retained for a minimum of seven (7) years from the date of transaction;
• Gaming activity logs: retained for five (5) years from the date of activity;
• Customer support communications: retained for three (3) years from the date of the interaction;
• Technical and device logs: retained for up to twelve (12) months from collection.

Where data is retained solely for legal compliance purposes beyond the operational need, it is held in restricted-access storage and not used for any other purpose. Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised.

8. Cookies & Tracking Technologies

lv888 uses cookies and similar tracking technologies to operate the Platform, remember your preferences, maintain your login session, detect fraud, and analyse usage patterns. The categories of cookies used on lv888.asia include:

• Strictly necessary cookies: Required for the Platform to function — including session management, login authentication, and security features. These cannot be disabled without impairing Platform functionality;
• Functional cookies: Store your preferences such as language settings and responsible gaming tool configurations;
• Analytics cookies: Collect anonymised usage data to help lv888 understand how the Platform is used and identify areas for improvement. No personal identity information is captured via analytics cookies;
• Security cookies: Detect and mitigate fraudulent activity, including bot detection and suspicious login pattern identification.

lv888 does not use third-party advertising or retargeting cookies. You can manage your cookie preferences through your browser settings. Disabling strictly necessary cookies will impair your ability to use the Platform.

9. Data Security

lv888 implements a comprehensive set of technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and lv888 servers;
• Encryption of sensitive data at rest using industry-standard encryption protocols;
• Role-based access controls limiting staff access to personal data on a need-to-know basis;
• Regular security vulnerability assessments and penetration testing;
• Multi-factor authentication requirements for all lv888 staff accounts with data access;
• Incident response procedures for detecting, reporting, and managing personal data breaches;
• Third-party security audits conducted on a periodic basis.

In the event of a personal data breach that is likely to result in a risk to your rights, lv888 will notify affected account holders and, where required by applicable regulation, the relevant supervisory authority, without undue delay.

10. Your Data Protection Rights

As a lv888 account holder, you have the following rights in relation to your personal data:

To exercise any of these rights, submit a written request to [email protected]. lv888 will acknowledge your request within 5 business days and provide a substantive response within 30 days. lv888 will not charge a fee for reasonable requests, though we reserve the right to charge an administrative fee for manifestly unfounded or excessive requests.

11. Children's Privacy

If you believe that a person under 21 has registered a lv888 account, please notify us immediately at [email protected] so that we can take appropriate action.

12. Third-Party Services & Links

lv888.asia does not contain links to third-party websites. Where lv888 integrates third-party services (payment providers, game suppliers, identity verification services), those services process your data under their own privacy policies in addition to the contractual data processing obligations imposed by lv888.

lv888 carries out due diligence on all third-party data processors to ensure they maintain appropriate data protection standards. Data processing agreements are in place with all third parties that process personal data on lv888's behalf. lv888 remains responsible for ensuring that such processing complies with this Privacy Policy and applicable data protection principles.

13. Policy Amendments

lv888 reserves the right to amend this Privacy Policy at any time. Material changes — including changes to the categories of data collected, the purposes of processing, or your rights — will be communicated to registered lv888 account holders via their registered email address at least 14 days prior to the effective date of the change, except where immediate amendment is required by law.

The "Last Updated" date at the top of this page reflects the date of the most recent revision. Your continued use of lv888 following the effective date of any amendment constitutes acceptance of the revised Privacy Policy. If you do not accept the revised policy, you must close your account before the effective date.

14. Contact & Data Enquiries

For questions, requests, or complaints relating to this Privacy Policy or lv888's handling of your personal data, please contact us:

This Privacy Policy was last reviewed and updated in June 2026. lv888 recommends reviewing this policy periodically to stay informed of how we handle your personal data.